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Who we are...
A running inspired lifestyle brand. Not another technical/performance apparel company (there are plenty of brands crushing that), we're more about the fun, the inner monologues (we tend to say them out loud and then print them on shirts), the brunches after your race, the beers shared with laughter and the ice baths, the foam rolling, the early morning texts to get out of bed, the wine shared with friends and the perfectly mediocre race time that was the best race of your life. The weekend warriors, the slow runners, the average pacers with hearts of gold, of fire, of passion. The ones pushing kids in strollers, that run before a full day of work, the ones breastfeeding on the side of the road, the middle of the packers, the ones chasing PRs, who plan their runs around happy hours or side jobs, the racecationers, the bachelorette half marathoners, we... we are your people. 🙌 💕 Too much for an about section? well, we're too much... and so are you, so welcome! We celebrate you!

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